Navigating Career Transitions

Hi, I’m Ivana,

and I empower high-achieving women to re-design their careers and create a career that aligns with their evolving ambition, priorities and life.

I help them pivot across industries, move from corporate world into entrepreneurship and dynamic portfolio careers, by taking inventory of their own skills, experience, knowledge, talents, passions and gifts, and uncovering the strengths. And understand own ideas and vision.

My approach is a combination of advisory, strategy and coaching, and is tailored to what my client needs at that moment. To my clients I am a sounding board and thought partner.

Whom do I help?

You are an accomplished professional in your mid-30s to mid-40s and can relate to at least 3 of the following:

  • High-achiever, ambitious, self-starter

  • 10-15 years in fast-paced, demanding industries (finance, consulting, law, tech)

  • Moved country for a job or private reasons

  • Career is central to your identity

  • Life shift: marriage, family, young kids, or major personal/professional event

  • Evolving priorities: values and needs have changed

  • Feeling torn: overwhelmed, stressed, struggling with balance

  • Guilt: not able to commit fully to career or family, sometimes feeling like you are failing at both

What we work on

Each session is unique, but common topics include:

  • Fears: Overcoming fear of change, failure, success, judgment, and not being good enough

  • Doubts & Beliefs: Addressing imposter syndrome, self-doubt, and limiting beliefs around career, success, and money

  • Self-Awareness: Clarifying evolving needs, values, and priorities

  • Mindset: Developing a growth mindset for success

  • Reframing: Shifting perspectives on past experiences, bad managers, and toxic work environments

  • Confidence & Self-Belief: Recognizing strengths, achievements, and rebuilding confidence

  • Vision: Defining personal and professional goals—who you want to be, what you want to do, and have

  • Career Story & USP: Crafting a unique career narrative beyond just a résumé

  • Exploring Options: Evaluating career paths & navigating career transitions —employment, entrepreneurship, portfolio careers, and more

  • Designing the Future: Creating career strategy and game plan with clear goals, timelines, and action steps

My Journey: From Transitions to Clarity

The only constant in my life has been change — across countries, careers, and perspectives.

Born in Serbia, I moved to the UK at 17, completing a bachelors degree in maths and chemistry at St Andrews before shifting to take masters in Finance at Imperial College London. Like many in 2011, I joined an investment bank —choosing one with an impact: agricultural finance.

At 25, driven by a lifelong dream, I left my job, bought a one-way ticket to São Paulo, and immersed myself in Brazil. Despite a rocky start, I stayed for 3.5 years, first in investment banking, and subsequently launching Sul Americano Naturals, an organic superfoods business. Bootstrapping for three years, I learned every lesson entrepreneurship had to offer — including when to let go. Realizing the business wasn’t scalable, I made the tough decision to close it.

An unplanned transition led me to venture capital. I joined an agri-food VC in Paris, then moved to Munich for a healthtech fund. While the work was exciting, a toxic environment forced me out — a blessing in disguise. What followed was a period of deep self-reflection, therapy, and coaching, where I finally asked: What do I truly want?

Having always been interested in human behaviour and psychology, during this time of introspection I also became fascinated with coaching and pursued education in it. I realized that combining my experience in business, my understanding of people and knowledge of coaching, allows me to support others navigate their challenges and uncertainties on their own journeys of growth.

Just as I stepped away from VC, a perfect venture partner role appeared — coinciding with my first pregnancy. Later, expecting my second child, I stopped asking “Where do I fit?” and started designing my career around my life. I realized I thrive on variety, flexibility, and autonomy — things a traditional job could hardly provide. That clarity led to my portfolio career—one that aligns with my strengths, allows me to be the mother I want to be, and creates multiple income streams. It’s not the conventional path, but for the first time, it truly feels right.

Today, as a coach and thought partner, I guide others who are navigating transitions, and offer them the tools, perspective, and support to create their own fulfilling career paths.

Interested in working together?

Please get in touch using the form below and tell me more about you. In a free discovery session that follows we will get to know each other and see if there is a mutual fit.